CONSUMER SATISFACTION / LOYALTY STRATEGY

«Often it's the company that breaks its client promise, thus creating customer disloyalty all by itself»

Companies regularly devote too much effort, too much energy and too many human and financial resources to attract groups of consumers who are more or less appealing. Instead they should spend more time on increasing loyalty among their already loyal customers. We can help you concentrate your efforts on the right customer segments. 
When was the last time that you thanked your most loyal customers?

For more information, contact slafrance@legermarketing.com


BUILD-UP


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BUILD-UP: a strategy-development tool for launching new products and services.
Using simulation software, we can:

Evaluate the size, structure and behaviour of the target market

Position products or services

Develop pricing strategies (penetration vs. skimming)

Study the impact of the product or service on the market (cannibalization or substitution)