Previously reputed for its
stability, the financial market is currently undergoing
profound changes. The financial services market did not
only open up to international competition, but the
barriers between the sector's different players are also increasingly being broken down. Banks now sell insurance products to
their customers and insurance companies offer
savings accounts, RRSPs and mortgages. In a highly
competitive market such as this, a good knowledge of the
market but also of customer's behaviours, opinions and
attitudes is of the essence if you want to have a lasting
advantage over your competitors.
Do you really know your clients?
What are the determiners of your customers' loyalty?
Is your business proposal attractive enough? |
