Knowledge Center
 
Leger Marketing is a proud Member of WIN (Worldwide Independent Network) of Market Research with Jean-Marc Leger, the CEO of Leger Marketing, as the President of WIN. WIN brings together the greatest independent firms of Market Research throughout the World.
To find out more please email info@winmr.com or click here
 
 
BUILD UP : a strategy development tool for launching. CARMA : media analysis through a favorability rating system.
EFFICOM : measure advertising effectiveness through a hierarchy of impacts. 48 HOURS is the solution for businesses and decision makers who wish to receive reliable information quickly.
GLOBAL REPUTATION INDEX : the new way to measure reputation. EVENT INDICATOR : to know an event's local, national and international clients and its regional economic impact.
POSITION OPTIMIZER : a research model that allows you to assess your brand's positioning. SYNDICATED RESEARCH : Research that reflects current events in the market.
MUST : (Monitoring Usage & Satisfaction Tracking) allows you to identify the drivers of customer satisfaction. PRICE SENSITIVITY MEASURE (PSM) : an analysis of price elasticity.
WEB PERFORM : enables Web site managers to evaluate their Web site's performance.

Leger Marketing’s model-based approach to research reflects the most recent trends in marketing and statistical techniques.