Léger Marketing

MEDIA AND ADVERTISING EFFECTIVENESS

"Success doesn't necessarily mean hitting hard and often - it means hitting the right note"

You can count on us for performing your pre- and post-advertising tests. Use Leger Marketing's norms to compare yourself to your competitors and your industry.

For more information, slafrance@legermarketing.com

Effipub

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EffiPub measures the impact of your advertising campaigns on the following aspects:

	Unaided, aided and total recognition of your campaign
	Level of appreciation of the message
	Understanding of the message
	Perception frequency
	Purchase intention

Efficom

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Measure advertising effectiveness through a hierarchy of impacts

	Determine the impact of your advertising on consumers' perceptions according to their exposure level
	Measure the visibility of your advertising campaign and evaluate its impact on your brand
	Evaluate the profitability of your advertising investments by measuring the impact of your advertising on awareness, brand image and purchase intentions
	Evaluate the effectiveness of your media placement