IMAGE ASSESSMENT

To have a good reputation is to be visible and credible. You just have to know how to balance everything

 Your image and reputation depend on a series of commercial and social drivers. You have to be good at every one of them. 
Did you know that it is important for your customers that your company is perceived as being transparent, involved in society and a good employer? Do you fit this image? 

For more information, contact, slafrance@legermarketing.com

Global Reputation Index

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THE NEW WAY TO MEASURE REPUTATION

A company's reputation is composed of two elements: visibility and credibility. Therefore, to improve and consolidate its reputation, a company needs high visibility and strong credibility. Visibility has to do with the awareness of a company and how much media noise it attracts. Credibility has to do with the various commercial and social dimensions that are referred to as reputation drivers.

EFFECTIVE REPUTATION MANAGEMENT:

To increase one's profitability: added value

To outdistance the competition: entry barrier

To avert crises: robustness

To manage one's stakeholders: clients, employees, suppliers, business partners

To dominate one's market

SCANNER

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Assess your image equity in order to orient your communications and marketing strategy:

Evaluate the image equity of your company

Target market opportunities

Identify the strengths and weaknesses of your corporate image

Orient your communications strategy

Make optimal decisions
Discover how consumers perceive your company's personality
Establish actionable priorities