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Leger Marketing is a proud Member of WIN (Worldwide Independent Network) of Market Research with Jean-Marc Leger, the CEO of Leger Marketing, as the President of WIN. WIN brings together the greatest independent firms of Market Research throughout the World.
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SECTOR EXPERTISE 

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Why use research in communications?
Pre-Campaign:

Understand the scope of the challenge or opportunity communications is being asked to address

An enabler for planning:

  • validate the intuitive with data
  • write measurable objectives
  • delineate and prioritize audiences, stakeholders, influencers, key opinion leaders
  • drive strategy
  • pre-test messaging and positioning
  • Set benchmarks against which to gauge change over time
Post-Campaign:

Accountability

Professional legitimacy

Course correct mid campaign

Refine strategies and plans

Justify resources

You can’t manage it if you don’t measure it
Services   Products
Strategic Consulting        

Media analysis
Linking media analysis and survey research
Reputation / image measurement
Stakeholder, influencer, key opinion leader benchmarking and tracking
Communications audit research
Perception audits
Employee research (engagement, alignment, trust, loyalty, satisfaction, support)
Organizational expressiveness (how effectively and organization communicates)
Corporate responsibility tracking
Position / message pre-testing
A wide range of customized polling and survey research methods
  Market mix modeling
Sponsorship effectiveness
Media effectiveness
Segmentation

Our Communications Research Division is lead by Dave Scholz