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BUILD-UP
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here to download the brochure |
BUILD-UP: a strategy-development tool for launching new products and services.
Using simulation software, we can:
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Evaluate the size, structure and behaviour of the target market |
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Position products or services |
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Develop pricing strategies
(penetration vs. skimming) |
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Study the impact of the product or service on the market (cannibalization or substitution) |
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MUST
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here to download the brochure |
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MUST (Monitoring Usage & Satisfaction Tracking) allows you to identify the drivers of customer satisfaction so that you can make the best strategic and tactical decisions possible.
Leger Marketing uses a proven model that is used throughout the world, the MUSTTM, to identify the following:
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Your customers' main expectations |
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The expectations that most influence customer satisfaction |
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The action priorities for increasing satisfaction and loyalty |
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The potential impact of a change in your business strategy |
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Global Reputation Index
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Click
here to download the brochure |
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The New Way to Measure Reputation
A company's reputation is composed of two elements: visibility and credibility. Therefore, to improve and consolidate its reputation, a company needs high visibility and strong credibility. Visibility has to do with the awareness of a company and how much media noise it attracts. Credibility has to do with the various commercial and social dimensions that are referred to as reputation drivers.
Effective reputation management:
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To increase one's profitability: added value |
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To outdistance the competition: entry barrier |
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To avert crises: robustness |
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To manage one's stakeholders: clients, employees, suppliers, business partners |
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To dominate one's market |
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