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MEDIA ANALYSIS

"If you are forced to make revelations, do it yourself. Don't let the media get there before you."

What is your media coverage like? How favourable is the media towards you?
How does your media coverage compare to that of your competitors? 
How does your media coverage influence your reputation?
Global Reputation Index

For more information, dscholz@legermarketing.com

Global Reputation Index

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The New Way to Measure Reputation

A company's reputation is composed of two elements: visibility and credibility. Therefore, to improve and consolidate its reputation, a company needs high visibility and strong credibility. Visibility has to do with the awareness of a company and how much media noise it attracts. Credibility has to do with the various commercial and social dimensions that are referred to as reputation drivers.

Effective reputation management:

To increase one's profitability: added value

To outdistance the competition: entry barrier

To avert crises: robustness

To manage one's stakeholders: clients, employees, suppliers, business partners

To dominate one's market 

CARMA

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Media analysis through a favourability ratings system is compatible with survey research: