Leger Marketing is a proud Member of WIN (Worldwide Independent Network) of Market Research with Jean-Marc Leger, the CEO of Leger Marketing, as the President of WIN. WIN brings together the greatest independent firms of Market Research throughout the World.
To find out more please email info@winmr.com or click here

SEGMENTATION

«Market segmentation is only useful if it creates value for the company»

If it's true that consumers choose their company, the opposite is true too. A company should be able to choose its customers. We can work on this with you. Segmenting is not only to discover consumers' differences but also their similarities. 
What do your customers have in common? Why are they your clients? 

For more information, contact dscholz@legermarketing.com


BUILD-UP


Click here to download the brochure

BUILD-UP: a strategy-development tool for launching new products and services.
Using simulation software, we can:

Evaluate the size, structure and behaviour of the target market

Position products or services

Develop pricing strategies (penetration vs. skimming)

Study the impact of the product or service on the market (cannibalization or substitution)