MUST

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MUST (Monitoring Usage & Satisfaction Tracking) allows you to identify the drivers of customer satisfaction so that you can make the best strategic and tactical decisions possible.

Leger Marketing uses a proven model that is used throughout the world, the MUSTTM, to identify the following: 

 

Your customers' main expectations

The expectations that most influence customer satisfaction

The action priorities for increasing satisfaction and loyalty

The potential impact of a change in your business strategy