Léger Marketing

Leger Marketing is a proud Member of WIN (Worldwide Independent Network) of Market Research with Jean-Marc Leger, the CEO of Leger Marketing, as the President of WIN. WIN brings together the greatest independent firms of Market Research throughout the World.

To find out more please email info@winmr.com or click here

GLOBAL REPUTATION INDEX

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The New Way to Measure Reputation

A company's reputation is composed of two elements: visibility and credibility. Therefore, to improve and consolidate its reputation, a company needs high visibility and strong credibility. Visibility has to do with the awareness of a company and how much media noise it attracts. Credibility has to do with the various commercial and social dimensions that are referred to as reputation drivers.

Effective reputation management:

		To increase one's profitability: added value
		To outdistance the competition: entry barrier
		To avert crises: robustness
		To manage one's stakeholders: clients, employees, suppliers, business partners
		To dominate one's market