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The New Way to Measure Reputation
A company's reputation is composed of two elements: visibility and credibility. Therefore, to improve and consolidate its reputation, a company needs high visibility and strong credibility. Visibility has to do with the awareness of a company and how much media noise it attracts. Credibility has to do with the various commercial and social dimensions that are referred to as reputation drivers.
Effective reputation management:
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To increase one's profitability: added value |
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To outdistance the competition: entry barrier |
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To avert crises: robustness |
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To manage one's stakeholders:
clients, employees, suppliers, business partners |
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To dominate one's market |
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