Léger Marketing

Leger Marketing is a proud Member of WIN (Worldwide Independent Network) of Market Research with Jean-Marc Leger, the CEO of Leger Marketing, as the President of WIN. WIN brings together the greatest independent firms of Market Research throughout the World.

To find out more please email info@winmr.com or click here

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Measure advertising effectiveness through a hierarchy of impacts

		Determine the impact of your advertising on consumers' perceptions according to their exposure level
		Measure the visibility of your advertising campaign and evaluate its impact on your brand
		Evaluate the profitability of your advertising investments by measuring the impact of your advertising on awareness, brand image and purchase intentions
		Evaluate the effectiveness of your media placement